Meet husband and wife duo Romain and Cassie Van Lierde, owners of Cashara in Tenterden
How long have you owned Cashara, and what made you choose its location?
We moved into our current shop in February 2016, prior to that we rented a pop up shop further down the High Street. When our current location became available, in a prime retail position, we were lucky enough to secure the lease on it. We are celebrating our first anniversary here and its been a successful year.
How would you describe the style of the items you sell?
We sell our own range of cashmere silk knitwear, which is made in Italy and gives the luxury of cashmere at an affordable price. Each season to complement our range we handpick other European collections, which are exclusive to us. For this spring/summer’17 we will be stocking Lauren Vidal, Mala Alisha, Not Shy, Decollage and a brand new collection from Greece called Moutaki. The accessories range includes luxury leather handbags from Italy, beautiful silk scarves from Diana Wilson Arcana and B’Charmd Jewellery.
I would describe our style as chic, timeless and sophisticated with a strong European influence. We aim to provide effortless style, and quality pieces that can be worn together to create beautiful outfits.
How do you decide which items to stock?
Our buying is very much based on styles and looks that we like and are drawn towards, at the same time we focus on collections that are high quality with a touch of luxury but also affordable. Our customers often comment they know that when they buy from us it’s something a little different and they are unlikely to see others wearing it.
What’s the best part of your job?
The best part of our job is all the people we meet through the shop and get to know, and of course the buying trips!
Who’s your style icon?
My style icon would be Olivia Palermo, she always looks elegant.
What are the spring/summer trends you’re really excited about?
For spring/summer we always get excited for lots of colour and this season in particular fuchsia and yellow. There will be lots of ruffles, for a very feminine look and kitten heels are making a comeback.
Cashara . 23 High Street . Tenterden . TN30 6BJ . 01580 761 222 . www.cashara.co.uk