Meet the Boutiques – Kitch

Meet Charlotte Newman, owner and buyer of Kitch in Tunbridge Wells


How long have you owned Kitch?
I have owned the shop for 13 years.

What made you choose the location?
I chose the location as I wanted to be in the High Street with all the other independent stores; I like the village life shopping feel the bottom of Tunbridge Wells brings.

How would you describe the style of the items you sell?
I would best describe the Kitch look as an eclectic unstructured mix of brands – we thrive on colour and you will always find something to brighten up your day, be it a basic spring knit to go with a pair of jeans or a vibrant dress to wear to the races.

How do you decide what to stock?
Each season I’m lucky enough to go to the prediction shows in Paris where the designers get their inspiration for colour, print and style. Having had the shop now for 13 years I buy with particular customers in mind – I know what suits each customer’s shape.

What’s the best part of your job?
The most satisfying part of my job is working with the brands to select and build the perfect collection for our customer. It’s also very important to find the right balance between buying quirky, on-trend fashion pieces as well as other items, such as classic white tees, which I know will sell really well.

What’s a typical day like for you at work?
I don’t have a typical day at work as every day is different. I might be in London or Paris buying or at a show or in the shop unpacking new deliveries, styling customers, talking to suppliers…

Who’s your style icon?
I have so many style icons depending on what look. For a classic, tailored look it would be Coco Chanel, Audrey Hepburn and Bridget Bardot, and for modern day looks, I like Sarah Jessica Parker, Olivia Palermo and Gigi Hadid.

What are the spring/summer trends you’re really excited about?
I’m really excited about the summer trends but particularly pink – be it fuchsia, florescent or pastel, anything goes! There are a lot of romantic ruffles and tulle around on dresses, skirts and blouses which I think are ageless and easy to wear. I also love the deconstructed shirt look worn in a casual way with a pair of cropped faded jeans. But I’m a sucker for a pom pom or a tassel worn on a beach bag, sandal or dress for your summer holiday.

Kitch . 1 High Street . Tunbridge Wells . Kent . TN1 1UL .