Meet the Boutiques – Ilse Jacobsen

Meet Sharron Parris, director and buyer of Ilse Jacobsen in Tunbridge Wells

Ilse Jacobsen-104

How long have you worked at Ilse Jacobsen?
The shop has been open for just over three years. Prior to the shop opening I was the wholesale agent for the brand, selling into boutiques, stores and online accounts.

What made you choose the location?
The shop had to be within an hour’s drive of where I live outside Brighton, with the right consumer profile and a high street location.

How would you describe the style of the items you sell?
The lifestyle collection embraces relaxed, luxury clothing and footwear. Our iconic rainwear and rubber boots collection finishes off the layering associated with Scandinavian style. Danish design for English weather and modern urban living.

How do you decide what to stock?
Firstly, my gut instinct! With a small amount of forecasting trends ahead and nostalgic memories of my past, otherwise always mindful in selecting the right colours, prints and styles for all body shapes and sizes.

What’s the best part of your job?
Definitely the interaction with the consumer on the shop floor. We pride ourselves on our customer service and the confidence of our styling knowledge.

What’s a typical day like for you at work?
Very varied … it’s a daily rubix cube! It begins at 6am on social media answering questions or posting, then there’s being attentive to customers’ needs and offering new style ideas, re-merchandising to keep the shop looking fresh and tidy, paperwork, unpacking new deliveries and pricing, stock check and topping up orders, photography and styling images for Mailchimp, Facebook, twitter and Instagram, and changing the window displays. Gosh! Good job I’m surrounded by a great team.

Who’s your style icon?
My young childhood screen star style icons were Sophia Lauren and Audrey Hepburn. Now I enjoy the creativity of watching people like Alexa Chung and Olivia Palermo. I have great respect for Victoria Beckham, having once been a WAG myself! She’s a strong, beautiful and talented lady.

What are the spring/summer trends you’re really excited about?
I am especially looking forward to 3 trends this season: ‘Out of Africa’ – natural linens, botanical and jungle prints. Pretty hues – frills and floral prints, and the clean nautical look with a bit of sports luxe mixed in.

lse Jacobsen . No 6. High Street . Tunbridge Wells . TN1 1UX . 01892 537 241 . www.ilsejacobsen.com