Meet the Boutiques – Elizabeth Rose

Meet Helen Pritchard who owns and runs Elizabeth Rose in Tenterden with her brother Michael

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What made you choose the location of Elizabeth Rose?
The shop was established in Tenterden in 1979 by Rosemarie, our mother, because a large, quintessential English Georgian premises became available in this iconic market town in Kent in which we were brought up. We’ve now both worked for the business for over 24 years.

How would you describe the style of the items you sell?
We sell beautiful, stylish, elegant clothing for a modern woman, with an emphasis on quality and wearability.

How do you decide what to stock?
We stock international brands which deliver quality, fashionable clothing for the modern day woman.

What’s the best part of your job?
Buying, merchandising and selling face to face with our lovely clients always makes our business so exciting. We also enjoy working on the marketing and development of our website – technology is getting so exciting now that we are embracing change daily! Buying our merchandise ahead of each season also makes you so positive about the new season’s looks and styles.

What’s a typical day like for you at work?
There is no such thing as a typical day at Elizabeth Rose, that is why we enjoy our job so much!. You never know who will come through the door next!

Who’s your style icon?
My ultimate style icon has to be Princess Diana, who naturally had a great sense of fashion and was a great help to and ambassador for British fashion in the 1980s and 90s.

What are the spring/summer trends you’re really excited about?
This spring/summer season is all about an explosion of bold colours, stripes and embellishment. Some would also say we are going back to the 1980s, but with a contemporary and fresh twist. Whether it’s sequins, stars, tassels or pompoms it’s all about statement pieces, on everything from tops to accessories.

Elizabeth Rose . 67 High Street . Tenterden . TN30 6BD . 01580 763 815 .