Meet the Boutiques – Brora

Meet Zoe Brett, store manager of Brora in Tunbridge Wells


How long have you worked at Brora?
It’ll be four years in October.

What made you choose the location?
Tunbridge wells is a beautiful, historic town nestled in stunning surrounding countryside. At its heart, Brora is very much a lifestyle brand bringing together all elements of town and country living. Our customer mailing list is very strong in the TN area and as a brand we sit comfortably with other retailers on the High Street. Not only are we the most southerly of all the Brora stores, we are the only store within the TN area.

How would you describe the style of the items you sell?
Quintessentially English with an update take on classic styling. We have a real focus on colour and textures and incorporating Liberty prints to match our extensive colour palate.

How do you decide what to stock?
Customer request and feedback have a huge part to play in what stock we carry. By listening to our customers I am able to know what pieces, styles and colours will best suit our ladies and gents.

What’s the best part of your job?
Seeing our loyal customers continually coming back to the store and creating a special bond with each and every one. There is nothing more satisfying when customers trust your opinion and have fun trying new styling ideas; finding that special Brora piece that you know they will love forever. I also love hearing about how long they have had their Brora pieces, where they originally brought them from and the story behind each piece. It is truly lovely to see our ladies and gents come in with our products on.

What’s a typical day like for you at work?
A typical day at work? There is no real typical day here at Brora – every day is different, which keeps things interesting and exciting!

Who’s your style icon?
My Style icon is Michelle Obama. She is a strong independent woman with timeless beauty and style.

What are the spring/summer trends you’re really excited about?
SS17 really is more of an evolved look than a complete fashion overhaul with strong influences from SS16. The trends I’m looking forward to the most are statement metallic and gingham pieces which have always been popular with the Brora ladies, so it’s good to see they are proving to be high on trend this coming season. Embroidery influences seem to be everywhere at the moment from jeans to bomber jackets and even flatforms, so this is definitely a trend to watch.

Brora . 47 High Street . Tunbridge Wells . TN1 1XL .