Across the region, businesses of all sizes and in every sector are increasingly using social media to communicate more fully with customers, to improve their brand awareness and generate more sales leads via social networking sites such as Twitter, LinkedIn and Facebook.
But one important question remains – are they protecting their business in the process?
Publication Computer Business Review revealed this month that nearly two thirds (63%) of online users in the UK claim to have little or no awareness of their legal rights and responsibilities when posting comment on social media websites.
The report found that despite recent high profile cases on the use and abuse of social media, over half of Twitter users (52%) do not consider if their tweet could be in breach of the law before they send it. The research, carried out online by YouGov, said whilst there has been an increase in awareness levels since 2008, the number of people still unclear on the law remains staggeringly high though social media has rapidly grown over the last three years.
Social media expert Katie King, Managing Director of Zoodikers has joined forces with Pam Loch, Managing Partner of Loch Associates Employment Lawyers to help demystify the world of social media and the associated legal responsibilities.
As leaders in their respective fields, Katie and Pam are offering a training seminar that incorporates the business case for using social media, along with the employment law concerns that companies should address.
The first in this series of seminars will take place on Wednesday 7th December 2011 at the Royal Wells Hotel. All attendees will receive a contract of employment which incorporates social media clauses, as well as a social media policy which they can tailor and use for their own business. For more information, click here.